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The All Seeing Ad

The All Seeing Ad is an instagram account focused on treating targeted insta ads as a deck of custom-made tarot cards. It encourages visitors to use these extracts of externally collected data as private symbols to mirror thoughts. By systematic scrolling through one’s feed, sponsored ads can be used to reflect on personal questions, situations and concerns, thereby becoming intimate tellers of fate and fortune.

The exhibition was specifically made for the online exhibition platform Cosmos Carl - platform parasite.